What is CRM in Construction? | Startup Guide

Customer relationship management (CRM) is a software solution that helps manage how customers interact with their businesses. CRM serves as a vital data repository ( a central location in which data is stored and managed).

Construction firms are encouraging new strategies and technologies to keep attracting business and remain profitable. One such solution is construction management software.

CRM is one example of a sales tool for construction management helping to streamline construction business and sales operations.

Important insights on CRM and its function in the construction industry are explained in this article.

Definition of CRM (Customer Relationship Management)

CRM in construction is software that manages and improves the relationships between a company, and its leads, prospects, and customers. CRM is specifically designed to improve customer relationships. In addition to this function, they help to improve the internal operation by:

• Giving automated assistance to streamline tasks
• Employ collaboration tools to help the team work cohesively
• Provide in-depth insights and reports to help identify areas of improvement

CRM solutions are not only a database of prospective clients and customer names. They also vastly improve relationships and projects.

Benefits of CRM for Construction Companies

1. CRM enables the team to see the contact details and real-time status & history.
2. Data and details are any time ready that help to proactively build stronger relationships.
3. CRM help to stay organized, share key information and accurately forecast financials.
4. CRM help to automate repetitive tasks: By automating repetitive tasks such as scheduling appointments and data entry, you can free up time for your teams to work on more high-value tasks.
5. Performance monitoring: Employee and contractor CRM software makes it easy to monitor your operations at both a high level and through detailed project views so that you can quickly see what your teams are doing.
6. CRM helps improve collaboration and gain standardized processes with aligned goals.
7. CRM lets to have all processes access all the information for the tram to make the best decisions.
8. Improve intelligence
9. Better relationship and sales.

CRM Software for Construction & Contractors

1. Pipedrive (Overall Winner): Best CRM for a Kanban-style pipeline (14-day free trial)
2. Freshsales: Best construction CRM for AI-powered sales forecasting (21-day free trial)
3. Insightly: Best construction CRM for project management (14-day free trial)
4. HubSpot CRM: Best no-cost-to-start CRM with premium upgrades (free starting price)
5. TopBuilder: Best CRM for construction-specific tools (60-day money-back guarantee)
6. MarketSharp: Best for collecting customer feedback and referrals ($99 starting price)

Read More: Work Breakdown Structure (WBS) in Construction Planning